FOR IMMEDIATE RELEASE
July 28, 2005
Contact:
October Strategies, Inc. (for BlueHighways TV)
Lela Cocoros, 303-627-4545, lela@octoberstrategies.com

BLUEHIGHWAYS TV TO LAUNCH VOD IN AUGUST

Preferred Partnership Agreement with TVN Enables Network to Begin 20 Hours Per Month of On Demand Program Offerings on Bresnan Cable Systems

Hendersonville, TN - BlueHighways TV, a network created to explore the people, stories, traditions and cultures of America, announced today it will launch its Video On Demand (VOD) service on select Bresnan Communications cable systems as early as August 7, 2005. 

The network also announced it has signed a multi-year agreement with TVN Entertainment, who will be BlueHighway TV's Preferred Partner for VOD Services.  Under the deal, TVN Entertainment, the leading provider of on demand television programming, management and delivery solutions, has contracted to provide a suite of services including encoding, distribution, and asset management services.  BlueHighways TV is launching its VOD platform with a full 20-hours of programming and will be refreshing the programming line-up each month.  

Bresnan Communications, the nation's thirteenth largest cable operator serving customers in Colorado, Montana, Wyoming, and Utah, will launch BlueHighways TV's VOD service as early as August 7th in Cheyenne and Laramie, WY; Grand Junction, CO; and Helena, Billings, Kalispell, MT.  Bresnan will also make BlueHighways TV's VOD service available at a later date in Casper and Gillette, WY, Bozeman, Missoula and Great Falls, MT, and Montrose, Durango and Canon City, CO.  

"We are extremely pleased to launch our VOD service on Bresnan's cable systems, and we are delighted to partner with TVN, whose ubiquitous VOD distribution will enable us to reach every cable and telco TV operator and provide a variety of quality entertainment programming for their on-demand platforms," said Stan Hitchcock, Chairman and CEO of BlueHighways TV. "Some of our best and most popular BlueHighways TV programming will be available via VOD, including American Journeys, Reno's Old time Music Festival, Woodsongs, Due West, Heart to Heart and America's Backroads."

Designed to fill an ever-widening need for content of interest to underserved audiences, BlueHighways TV provides programming that depicts the experiences, music, neighborhoods, art, festivals and celebrations that, interwoven together, define America's vivid culture and character.  BlueHighways TV is dedicated to providing remarkable entertainment, folklore and information to audiences interested in all aspects of American life and heritage.  The network has created a fresh, sincere and original entertainment schedule that combines new faces and places with an already-available library of hundreds of hours of original programming. 

About BlueHighways TV

BlueHighways TV is a satellite and cable-delivered television network that grew out of the great interest that audiences have in exploring and re-freshening the folklore, music, traditions, destinations, festivals and artistry of America.   Conceived and created by Network Creative Group, LLC, BlueHighways TV captures that welcoming, down-home spirit that Americans are known for - and are increasingly seeking on television -- delivered with an interesting, honest and exploratory voice.  The network has developed a number of innovative ways to work with satellite distributors and cable operators to reach and serve their local audiences, and BlueHighways TV is currently in active negotiations for carriage.