Privacy Policy and Terms & Conditions
Effective Date: January 1, 2008
This privacy policy ("Policy") is applicable to the BLUEHIGHWAYS TV website located at http://www.bluehighwaystv.com (the "Web Site") and all associated products and services available on the Web Site (the "Services"). This Policy summarizes our Web Site data collection policies and practices. This policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. By using this Web Site, you signify your agreement to the terms of this Policy. If there are material changes to this Policy or if we wish to use personally identifiable information in a manner different from that stated when it was collected, we will post a link to our revised privacy policy on our home page so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Your continued use of this Web Site shall constitute your acceptance of any revised privacy policy.
What Information We Collect/How We Use It
We store and use all information you give us in accordance with the terms of this Policy. Personal information including your first and last name, mailing address, zip code, email address, may be collected via the Web Site. These categories of information are required when you contact us, purchase merchandise or subscribe to our newsletter on the Web Site.
In some instances we may include certain links in our emails that will allow us to monitor whether you access specific content or advertisements contained in that email. When you click on one of these links, we will record that click and certain activities on the web page associated with that link. We use this information to conduct internal research on our users' demographics, interests, and behavior related to our email advertisements and content, and to better understand and serve you.
We use log files to track system activity and maintain our systems. Log data includes IP addresses, browser type, referring/exit pages, platform type, date/time stamp, and number and nature of clicks through our Web Site. We use this information to analyze usage patterns, observe trends, administer the Web Site, track user movements in the aggregate, and gather broad demographic information for aggregate use. Log files are not linked to personally identifiable information.
We may use your submitted email address to compare our subscriber list to lists received from other companies, in an effort to avoid sending identical messages to you.
We use information collected on the Web Site in the following ways:
- to provide you with personalized information via electronic delivery and/or direct mail;
- to send you targeted advertising via electronic delivery and/or direct mail;
- to contact you for feedback and surveys via electronic delivery and/or direct mail;
- to send you general and administrative information about your BLUEHIGHWAYS TV membership via electronic delivery and/or direct mail;
- to provide your contact information to BLUEHIGHWAYS TV marketing partners whose offer(s) you have selected to receive in order for them to send you special offers via electronic delivery, telemarketing and direct mail; and
- to share your contact information if you select to have such information shared with schools or third parties.
We periodically prepare analyses and reports reflecting use of the Web Site and BLUEHIGHWAYS TV services for our internal use as well as for a limited number of our business partners. These reports include aggregate (non-personal) information about Web Site users. The information in these reports will not identify you individually. Our business partners who have access to these reports will not be able to contact you from the information contained in the reports.
We may employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from customer lists, analyzing data, and providing marketing analysis. These agents have access to member personal information as needed to perform their functions for BLUEHIGHWAYS TV, but we do not permit them to use it for other purposes.
Cookies
We may use cookies to, among other things, save your password so you don't have to re-enter it each time you visit the Web Site and to deliver personalized content. Many web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting the Web Site may result in certain parts of the Web Site not operating correctly or as efficiently as if they were allowed. We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
Third-Party Ad Servers
Most advertisements you see on the Web Site are served to your web browser by BLUEHIGHWAYS TV. However, BLUEHIGHWAYS TV allows other companies, called ad networks, to serve advertisements within the Web Site or through BLUEHIGHWAYS TV Services. Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. We only authorize our third-party ad networks to employ anonymous cookies for ad delivery and anonymous targeting. Our third-party ad servers do not collect, nor do we give them access, to any personally identifying information about you.
BLUEHIGHWAYS TV may also include a file, called a web beacon, from these ad networks within pages served by BLUEHIGHWAYS TV to assist with auditing, research and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site. If you want to prevent a third-party ad server from sending and reading cookies on your computer, currently you must visit each ad network's web site individually and opt out (if they offer this capability). Please contact us if you would like additional information regarding the specific third-party ad networks used on the Web Site.
Sweepstakes and Contests
We may conduct sweepstakes and contests on the Web Site in which we may ask you for additional information. We use and treat this information in accordance with the terms of this Policy.
Security
BLUEHIGHWAYS TV takes reasonable precautions to protect our users’ information. When you submit sensitive information via our service, your information is protected both online and off-line. We have physical, electronic, and procedural safeguards to protect personal information about you. However, we cannot guarantee that communications between you and BLUEHIGHWAYS TV will not be intercepted by others and that information stored on our servers will be free from unauthorized access. While we have taken reasonable precautions to protect this information, you should always use discretion in what information you send to us and not expect that such information will be absolutely free from intrusion. If you have any questions about the security of our service, please contact us.
Disclosures
BLUEHIGHWAYS TV may disclose information about you and your use of the Web Site if BLUEHIGHWAYS TV believes such disclosure is reasonably necessary: (i) to comply with the law or legal process; (ii) to protect or defend the rights or property of BLUEHIGHWAYS TV or others; (iii) to enforce this Privacy Policy; and (iv) to respond to claims that the content(s) of a communication violates the rights of another. In addition, BLUEHIGHWAYS TV may share or transfer information about you and that you provide to BLUEHIGHWAYS TV, to one or more third party entities pursuant to a sale, merger, assignment, joint venture or other transfer or disposition of a portion, or all of, the assets or stock of BLUEHIGHWAYS TV or its affiliated entities, or as otherwise provided herein.
Children
BLUEHIGHWAYS TV is committed to the safety of children. Children under the age of 13 may not participate in or use any of the BLUEHIGHWAYS TV services. We will not request or knowingly collect any personally identifiable information from a child under 13. If children under 18 elect to use any of the BLUEHIGHWAYS TV services, they should ask a parent for permission before sending any information to the Web Site.
Links
You should be aware that when you are on the Web Site or when you receive emails sent as part of BLUEHIGHWAYS TV services, you could be directed to other sites beyond our control. This includes links from advertisers, sponsors and partners that may use the Web Site's logo. These other web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a site that is linked from our Web Site or a BLUEHIGHWAYS TV’ email, you should consult that site's privacy policy before providing any personal information.
Changing Your Status
As a convenience to you, we provide a number of different opportunities to review and change information in your profile and to unsubscribe from BLUEHIGHWAYS TV services entirely. To have all of your personally identifiable information removed from our database, send an e-mail request to info@BLUEHIGHWAYSTV.com. Please be advised that by requesting that your data be removed from our database, you will be unsubscribed from all BLUEHIGHWAYS TV services.
Contact Us
If you have any questions about this Policy, please contact us at: feedback@bluehighwaystv.com
